A research conducted by the National Association of Realtors showed that American realtors believe that the future of marketing lies in emails. The research has shown that nearly all realtors use emails for marketing, some even on a daily basis. In fact, over 96% of them use emails to advertise at least once every two days!
Email Marketing is the Future of Real Estate Business
Personalized Emails Make the Deals
Experienced realtors say that the key for successful email marketing is writing a good message. By good, they mean a personalized message! Clients don’t want to talk to robots, which is why most of them will ignore messages that sound unnatural. You should stay away from using common phrases and promotional style. Instead, try to make the email as personal as possible, while still keeping the professional tone.
The best advice you can get for writing good emails is to imagine you’re talking to your clients face-to-face. This way, you will refrain yourself from writing boring stuff and focus on what matters to the clients the most. Feel free to share your impressions about the real estate, but don’t be too assertive. It is natural for people to be cautious, especially when there’s a lot of money involved, so try not to put a lot of pressure on them.
Emails Save You a Lot of Work
Another great thing about email marketing is that it can save real estate agents a lot of time. According to some realtors, email marketing becomes a child’s play if you have the right kind of email database. More than 70 percent of agents surveyed by the National Association of Realtors said that they either outsource the whole email marketing work or use some kind of software that helps them write good messages quickly.
If you need help to make your email marketing better, you can purchase programs that are specially designed for those purposes. Some of the most popular software for email marketing campaigns include MailChimp, Mad Mimi, Campaign Monitor, etc.